{"id":128,"date":"2019-04-01T07:23:27","date_gmt":"2019-04-01T07:23:27","guid":{"rendered":"http:\/\/written.co.nz\/?page_id=128"},"modified":"2019-04-01T07:23:27","modified_gmt":"2019-04-01T07:23:27","slug":"ecoman","status":"publish","type":"page","link":"https:\/\/written.co.nz\/index.php\/ecoman\/","title":{"rendered":"Ecoman"},"content":{"rendered":"\n<p>Ecoman<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img alt=\"\"\/><\/figure>\n\n\n\n<p>Malcolm Rands<\/p>\n\n\n\n<p>Random House<\/p>\n\n\n\n<p>2013<\/p>\n\n\n\n<p>The\nstory of how Malcolm Rands, an organic gardener and hippy from Northland in New\nZealand, built the pioneering global brand ecostore.<\/p>\n\n\n\n<p>This\ninspirational memoir gives an insight into the mind of an entrepreneur, activist\nand true Kiwi \u2018superhero&#8217;. It&#8217;s a fascinating story of humble beginnings,\ntaking on the multinationals and their nasty chemicals, bucking the trend and\nsetting a new standard of healthier living. Ecostore is a successful business,\nabsolutely driven by strong, green values. No green-washing here!<\/p>\n\n\n\n<p><br>\nMalcolm Rands started ecostore from New\nZealand&#8217;s first permaculture eco-village with his wife Melanie in 1993. They\nsourced local manufacturers to make a range of organic gardening, home cleaning\nand body care products for the then mail-order business in the dug-out basement\nof their home. Twenty years on and Malcolm has developed ecostore into a\nmulti-million dollar business. Its distinctive products are on the shelves of\nsupermarkets and health stores in New Zealand, Australia, the US, Hong Kong,\nSingapore and China, and they are poised for further global expansion.<br>\n<br>\n<\/p>\n\n\n\n<p>\u201cI loved\nreading this book. Although I felt it wasn\u2019t so much reading a book, as\nlistening to a friend. It\u2019s written with a very personable tone and easily lets\nyou in, brings you in, to see a bit more of Malcolm and what he is about. It\u2019s\nfull of interesting tales about his life, his hopes and dreams for the future,\nthe mistakes he has made along the way and his passion for what has become one\nof the best selling brands of \u2018eco\u2019 cleaning and body products in New Zealand.\u201d\n&#8211; Green\nElephant blog.<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>Ecoman Malcolm Rands Random House 2013 The story of how Malcolm Rands, an organic gardener and hippy from Northland in New Zealand, built the pioneering global brand ecostore. This inspirational memoir gives an insight into the mind of an entrepreneur, activist and true Kiwi \u2018superhero&#8217;. It&#8217;s a fascinating story of humble beginnings, taking on the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/written.co.nz\/index.php\/ecoman\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ecoman&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/written.co.nz\/index.php\/wp-json\/wp\/v2\/pages\/128"}],"collection":[{"href":"https:\/\/written.co.nz\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/written.co.nz\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/written.co.nz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/written.co.nz\/index.php\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":2,"href":"https:\/\/written.co.nz\/index.php\/wp-json\/wp\/v2\/pages\/128\/revisions"}],"predecessor-version":[{"id":578,"href":"https:\/\/written.co.nz\/index.php\/wp-json\/wp\/v2\/pages\/128\/revisions\/578"}],"wp:attachment":[{"href":"https:\/\/written.co.nz\/index.php\/wp-json\/wp\/v2\/media?parent=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}